Create a compelling future: A reason to use your skills
Branding shapes you (and your business)
Imagine when people think of your industry, they think of you.
- Apple (the largest computer company)
- Coka Cola (soft drink company)
- Google (search engine)
Starbucks went the first nine years without advertising. It was a success because it met people’s needs.
Describe why someone should hire you vs. someone else.
- Do not give generalizations, be specific, give background + confirmation example
- What do you bring to the table (unique + different)
- Why can they believe that’s true? Where’s the proof?
Do something meaningful for the community.
