Thinking Business.

Create a compelling future: A reason to use your skills

Branding shapes you (and your business)

Imagine when people think of your industry, they think of you.

  • Apple (the largest computer company)
  • Coka Cola (soft drink company)
  • Google (search engine)

Starbucks went the first nine years without advertising. It was a success because it met people’s needs.

Describe why someone should hire you vs. someone else.

  • Do not give generalizations, be specific, give background + confirmation example
  • What do you bring to the table (unique + different)
  • Why can they believe that’s true? Where’s the proof?

Do something meaningful for the community.

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